Obama answers your questions on YouTube
President Obama streamed live on YouTube today as he answered America’s questions following last week’s State of the Union address. Over 53,000 people voted for their favorite question out of over 11,500 user-submitted entries.
As November elections approach, we may see more politicians using social media to reach voters. YouTube creates a “town hall” virtual environment while allowing thousands of Americans access from the comfort of their computer chairs. Furthermore, voting on user-submitted questions ensures the topics Americans most care about are covered.
The following articles comes from BusinessWeek:
By Nicholas Johnston and Edwin Chen
Feb. 1 (Bloomberg) — President Barack Obama called getting health-care legislation passed soon his “greatest hope” as he took questions today via YouTube, one of the Internet forums that his political team has identified as essential for getting out the administration’s message.
Obama answered recorded questions submitted by the public on the Google Inc. site, the latest White House move to bypass traditional media outlets to reach audiences directly. The session was streamed live on the White House Web site and YouTube.
Questions, submitted during and after the president’s State of the Union address on Jan. 27, were posed on subjects including the economy, education, foreign affairs and energy policy. Obama’s answers largely reiterated his previously stated positions.
On his attempt to get health-care legislation through Congress, Obama said, “It is my greatest hope that we can get this done, not just a year from now, but soon.”
The questions submitted for the session were winnowed by online voting. As of this morning 53,340 users had voted for their favorite out of 11,694 questions. YouTube’s news and political director Steve Grove moderated the session using YouTube video clips.
Jobs and the economy were the top category of questions submitted, followed by national security and foreign policy, Grove said on the broadcast.
Tapping the Internet
The Obama administration has turned to online services like YouTube as well as social networks Facebook Inc. and Twitter Inc. to connect directly with voters. His campaign staff collected e-mail addresses to raise record amounts of money in the 2008 presidential race and used text messaging to get out vote.Republicans have been tapping those outlets as well. The party’s response to the president’s weekly address is posted to YouTube.
Today’s appearance by Obama reflects the proliferation of mass media “static” between a president and the public, forcing presidents to feel compelled to “experiment with multiple ways to of reaching Main Street,” said Stephen Hess, a scholar at the Brookings Institution, a Washington research organization.
Facebook Followers
Obama held a online town hall last year on health care and used Twitter to announce a news conference. Also, the White House has more than 400,000 followers on Facebook.On Jan. 25 the White House introduced an application for Apple Inc.’s iPhone that provides content from the official White House blog and links to pictures and news.
Administration officials have regularly taken to the Web site to answer questions in online video discussions. Domestic Policy Adviser Melody Barnes spoke online about education on Jan. 20 and Council of Economic Advisers Chairwoman Christina Romer discussed the economy on Jan. 16.
After he finished today, Obama said he wants to use the forum “on a more regular basis, because it gives me access to all the people out there with wonderful ideas.”
Obama and Politics 2.0: Documenting History in Real Time
In July of 2008, Nancy Scola wrote a really insightful post documenting a critical aspect of the Obama Social Media Campaign – Video. Enjoy!
I’m taking a crack at liveblogging an event tonight [ed. -- now last night] at NYU featuring Arun Chaudhary, director of video field production for the Obama campaign, in conversation with Ellen McGirt, senior writer at Fast Company and author of magazine’s April 2008 cover story “The Brand Called Obama.” Arun left his job as an adjunct film professor at NYU to produce video that pulls from public events, behind the scenes, and one-on-ones — unique creative content that populates BarackObama.com and a YouTube channel. Let’s get started.
Asked about the new media team, Arun describes at least 50 people crammed into one corner of an office building floor with with “pictures of JFK and graph paper tacked up on the wall.” Arun says the new media team spends a fair amount of money, but they’re buying fishing poles rather than fish; the broadcast quality footage they capture, for example, can be used for advertising in addition to online video. Asked about past campaigns he tried working with, Arun says they saw media as “too precious” to take creative risks with.
Arun explains his hire by the campaign by saying ‘you can learn the politics. You can learn how to navigate these worlds. But you can’t really learn the trades very quickly.’ The campaign has been attracting successful people that way, he says, naming Facebook’s Chris Hughes, who came on to handle social-networking. Arun then screens a well-crafted mock movie trailer calling people to a rally in New York’s Washington Square Park that features Obama in slightly goofy situations. Ellen: “We’ve never seen anything like this before”:
Ellen asks if the technology was in place three years ago to make video like this. “The technology was there three years ago, but I don’t think the right audience was,” says Arun. Back then, he jokes, there were just six hundred of the same people commenting on political blogs and that’s it; online participation today spans a wider segment of the population.* Ellen ask how he managed to get approval for the trailer video from the campaign and the candidate. Arun laughs a bit nervously, “I don’t know if the candidate saw it,” but says that it made its way, he believes, to the level of campaign manager.
The next video was crafted to call people to the pre-Jefferson-Jackson dinner in Iowa, as, Arun says, showing organizational strength was the key to getting attention and momentum in that state. Ellen asks if there was a concern that Obama and guest attendee John Legend were the only African-Americans seen in the clip. Arun pointed to the Internet Archive’s Prelinger Archives as the source of the overly white footage. (At the actual event, the video team had five cameras and five videographers in place capturing footage.):
Next video. An Iowa call-to-caucus piece, says Arun, is a campaign classic. It both asks Iowans to caucus for their particular candidate and educates voters on how to actually go through the confusing caucusing process. Both the Obama campaign and the Edwards campaign went the route of a dated instructional-style video, he says. (Arun praises the Hillary Clinton campaign’s call-to-caucus video which featured Bill Clinton eating a cheeseburger and saying something along the lines of “exercising is hard, but caucusing is easy.”):
It was the campaign’s “traditional media” team, says Arun, that whipped together a quick response to the Clinton campaign’s 3 a.m. phone call ad. But the new media team tracked down the young girl in the stock footage, Casey Knowles, an Obama precinct captain in Washington State. In the one-minute video, Casey deconstructs the techniques in the Clinton ad — the blue tint to the footage, the “scratchy voice” — and slams the “politics of fear.” An ad like that, says Arun, would never make on air, but works well online:
The candidate was in Terre Haute, Arun says, when the news broke that Obama had earlier made remarks in California concerning “bitter” Americans. Obama inserted a response to the incident in his Indiana speech. The new media team, says Arun, edited, packaged, and released the candidate’s own words within 19 minutes of the speech’s delivery. A lesson learned, says Arun, is that people are actually interested in the “sound blast,” and will watch long clips in their entirety:
He also cites Obama’s speech at their Chicago headquarters.The 14 minute clip shows the candidate addressing his staff, both in person and through a conference call (which creates a few minutes of less-than-thrilling footage when the call goes dead and Obama has to stall while it’s reconnected). It wasn’t deliberately shot low-fi for an extra dose of authenticity, Arun says, as some people suggested. There was no intention to create some sort of “Tanner 88″ moment. It was just, he says, that there was an intern manning the camera:
Asked by Emily about what an Obama administration might bring, Arun says that the role of video in an administration would be even more powerful than in a campaign. He mentions the broadcasting of health care meetings — creating a broader base of people who are able to keep an eye on the proceedings. The idea, Arun says, is not ‘telling people who tell people to tell people,’ but to use video to tell people directly. The role of video in governing, he says, is to achieve the goal of “cutting out the middleman.”
Q&A
Question: There’s a discontinuity in your work with high video quality and no sound mixing. Why?
Arun: We shoot as high quality as we can because it might be used for broadcast, but get used to it — a lot of the networks are going so broke that they’re getting rid of their “sound guys.”Question: What role with user-generated content play in presidential campaigns?
Arun: Using voter-generated content while probably remain “an unrealized ideal.” Much of the content that gets sent to them is “a little strange.”
Question: Why is new media going to make young people come out and vote?
Arun: It isn’t. Barack Obama is what is going to make people come out and vote.
Question: If you embrace an interactive politics 2.0, how do you avoid politicizing governing?
Arun: I think we’re ready for 1.5. We’ll [ed. -- a clarification: "we" here is a reference to political campaigns in general, and to the tools that might come into common use -- not a reference to the Obama campaign in particular] have virtual townhalls, for sure.
* Updated to correct: The original line referenced political blogs; in making the joke, Arun was referencing hard-core blog commenters.
Politics 2.0 – The Obama Campaign
Here is a good post from Pep-Net on Obama’s Social Media Campaign…
Barack Obama’s electoral campaign represents a masterpiece in online-campaigning. The use of ICTs and the creation of an Obama-brand were the key features to mobilising the masses. Obama’s opponent, senator McCain, couldn’t motivate as many people to participate in his campaign.
Barack Obama was registered on more than a dozen different social media, the main ones (Facebook, MySpace, YouTube, Twitter) included, and succeeded in forming an online community that strongly supported his goals. The online-headquarter was my.barackobama.com (MyBO) “[which] was at the heart of the campaign’s new media strategy. [… The] site allowed users to create events, exchange information, raise funds, and connect with voters in their area. MyBO was the digital home from which the campaign could mobilise its army of supporters.” [2] This portal helped creating a community with more than two million profiles. Of course, the easy-to-use website also attracted adversaries, which made community managers essential to evaluate and delete certain statements if necessary.
Citizens participate in Obama’s Campaign
The operators of MyBO established a strong sense of community as everyone with political interest could participate. In blogs, people could express themselves and report about their personal experiences during the campaign. Useful information, such as phone lists and guides for campaigning, were distributed via this internet-portal; even fund-raising-statistics of all members were included. However, the “real spirit of the community could be seen in the more than 200,000 offline events organized through MyBO.” [2]
The Obama campaign collected 13 million email addresses and sent one billion emails to mobilize its supporters. “The Obama team used email as an integral platform to engage supporters, bloggers, and online media. Often overlooked by traditional communications departments, email has one major advantage: speed.” [2] Putting email recipients into groups gave the campaign the opportunity to send individually designed messages to specific groups of people. An even faster way to communicate is SMS, which can be used to contact people without internet access, especially in rural areas.
Citizens make President independent
Obama’s blog was the centre where all news and information were displayed. “It was the hub that captured all activities in the Obamaverse and shared them with the world. The blog was the campaign’s repository, a place where stories, videos, news, and pictures were captured and pushed out to Obama’s many social network profiles.” [2] As people could participate, the campaign’s theme “Yes we can!” was emphasised. One of the Obama’s campaign stated goals was to involve people and to make them participate.
The fund-raising was well organised, and, instead of a few companies making large donations, many citizens donated small amounts of money. “3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once.” [4] Even though Harfoush states different sums, one thing is for sure: Obama’s success in fund raising is based on small donations by many people. As a result, Obama’s campaign was neither dependent on financially strong lobbies nor on his party. The campaign’s activities in the Web 2.0 made Obama become a one-man-party. “Without entirely realizing it, America elected its first Independent president.” [3]
The campaign was successful because it was both consistent and authentic in all the different media used. Despite the campaign’s uniform appearance, campaign managers created a specific concept for each online-platform. Citizens could participate in the campaign; feedback was wanted, appreciated and heard. In summary, many volunteers supported and influenced Obama’s campaign and consequently led to the historic election outcome.
Sources
- Rahaf Harfoush. “Yes we did, strategic Insights from the Obama Campaign by Rahaf Harfoush.” scribd.com, 2008.
- Rahaf Harfoush. Yes We Did. An inside Look at how Social Media built the Obama Brand. New Riders: Berkeley, 2009.
- John Heilemann. “The New Politics. Barack Obama, Party of One.” New York Magazine, 01/11/2009.
Jose Antonio Varga. “Obama Raised Half a Billion Online.” Washington Post, 11/20/2008.
Post-inauguration thoughts about social media
Here is Rob Paterson’s thoughts on social media and politics – post inauguration…
First of all – WOW!!!!!
Here in point form are some thoughts about what I think has also happened in the social media context:
- Twitter was huge and held together – was this not Twitter’s Performance Waterloo? – I found it a wonderful adjunct to my TV and my web watching. I limited my stream to those people that I knew and cared for and it was as if I was there side by side with them. This amplified the whole experience. Some were on the ground in Washington – their collective Tweets were like a composite eye – in aggregate they gave me a sense of being there.
So – if you wish to add more “experience” to your event and hence make it more “sticky” having a Twitter stream will do that.
If you claim to be a new organization and you do not use Twitter thoughtfully – then you are no longer in the game
- Streaming – I was joined by millions who wanted to make their computer the centre of their experience. I wanted this because I could add more layers to what was going on. I cannot do this with TV where all I can do is shift channels. I could use Twitter – I could have several streams open at the same time – I could chat – the list goes on. I think that this also was the Tipping Point for TV delivery – this is what the Tsunami was for blogging. This was the event that shifted the web as a delivery platform from being nice to being the most important. Of course it did not work as well as it was hoped. But the flaws in execution and in load management does not change the new reality. The Web is where TV will be seen. CNN’s excellent partnership with Facebook was a ramp up of this idea. I found it such fun to have the feed AND my peeps online on the same page. I started to think of BSG and a Twitter/Facebook combo. Not just news but more importantly to be able to watch whatever I wanted with my friends – a concert, a theatrical show, a documentary, a lecture content shared with friends is better than content watched alone. TV Web Stream PLUS my friends looks like a killer combination
So if you produce content for TV and you have not made up your mind that the web will be your primary arena you are no longer in the game.
Adding conversation with friends and enabling filtering of this group is the icing on the web TV cake
- Making this easy is very important. On the one hand we have the CBC who use a very tricky stream delivery and who clearly want to pull you back to the TV offering – on the other hand we have CNN and Facebook – their set up was exceptionally well done. Now the stream overloaded but that is solvable. CNN also offered multiple views – there was not only one stream but 3. I was struck by that. I can see down the road the value of offering many many views – I then become the editor of my own view of the event. Now I have control. What a shift in power! One of the views that is worth having is the C – Span view by that I mean one without any commentary – with my peeps we can do that too.
So – It is clear to me that CNN have crossed the Rubicon – they have senior folks who no longer see the web as good or interesting but as the primary way forward
- There is a new Media company out there. The White House is going to become a media powerhouse of its own. The Obama administration is going to do for social media what Teddy Roosevelt did for the Press and FDR did for radio but more so. The Roosevelts gave the new media worlds of their time a boost. But the press/media organizations were still always outside the Whitehouse. As the President showed us in the campaign, he is a master of being the media organization of the future – the White House will have massive conversations directly with the people – an not just the people of the US but with the people of the world. The 44th President is a master of the Cluetrain. Politics are all about Biological Markets.
So, just as he will show up all other elected leaders by his agenda so I think he will show up all others in mastery of how to use social media to do the great work of our time – how to engage people so that they no longer sit passively waiting to be saved but that they are brought into the conversation that encourages them to take responsibility for their own lives and their own communities.
This for me is my biggest aha – that our own conversation will soon move away from “cool” from the “Tech” to what this is all about. It is surely all about an awakening from the deep sleep, the passivity, the numbness, the dumbness – of the traditional mass media.
This where where responsibility replaces passivity. This is the great change and revolution of our time. The social use of media will wake us up and connect us to our real work.
How Obama is Using Web (and Enterprise) 2.0 in the US Primary Campaign
Great post by Bill Ives on How Obama is Using Web (and Enterprise) 2.0 in the US Primary Campaign
Yesterday Hillary Clinton made a come back to win 3 of the 4 contested primaries but Barack Obama was able to close early gaps to gain significant delegates and keep his lead in the pledged delegate count. There has been a lot written on the organizational strength of the Barrack Obama campaign. Part of this comes from some creative use of the new web, both on public sites and within the organization. One of the tools they are using is Central Desktop, a collaboration platform for business teams. Yesterday, I spoke with Isaac Garcia, CEO of Central Desktop, on the day of the Texas primary on what the Obama campaign was doing in Texas and what they did in California. Prior to our conversation I read his Central Desktop blog post, “Barack Obama and The Long Tail of Politics.” It spoke well to the general issues of the long tail, but I wanted to know what they actually did with the software, and Issac filled me in and took me to the Obama Texas site to see some stuff while it was still up. I was very impressed.
Howard Dean made effective use of meetup.com to organize meetings and his web site to gather donations in his 2004 campaign. Many other politicians have since used their web sites to gather donations. Some, such as Mitt Romney, have even employed tools such as salesforce.com to manage the donation process. Almost all campaigns also started blogs in 2004. The Obama campaign has gone a step further and uses web 2.0 tools to help train and organize their volunteer supporters, allow volunteers to rapidly update information and, in some cases, provide web 2.0 tools to help manage their volunteer efforts. The core staff has also used these tools within the campaign.
Central Desktop is an on demand collaboration platform that is wiki-based and designed for the business user. A political campaign is also a business, as well as a movement, and is really a rapidly growing startup that has huge collaboration and communication needs. I will write about the details of Central Desktop in a follow on post but want to focus on its use within the Obama campaign in this piece.
The use of Central Desktop started in the California campaign where the Obama people faced the task of developing and managing a field operation in a geographically massive and diverse state. According to Issac, the conventional wisdom was that you could really only campaign in California effectively through TV and direct mail. No one had tried to build a field operation from the grass roots up in California since Bobby Kennedy. Several volunteers started using Central Desktop to coordinate their internal efforts. It worked well so they decided to open it up to more volunteers as they hired and then organized a field operation that enlisted 6,000 precinct captain volunteers.
They set up MyPrecinct pubic workspaces for selected precinct captains. This allowed them to manage their efforts with task assignment, calendaring, documents, lists of key information, and other workspace tools. These spaces were separate form the main web site. They allowed the precinct captains to manage and organize themselves, reducing the burden on the central staff and on the central web site staff. It also reflected the more decentralized operational mode of the campaign. One of the main themes is increased participation in the political process, and this allowed for increased participation in the workings of the campaign. While Obama did not win in California, he did manage to close the gap and gain significant delegates.
As the Obama campaign moved on to Texas, Central Desktop came with them. Since this campaign was still current at the time of the interview with Issac, I was able to see much more about what was going on. Here the main focus was to the use the tool to quickly train precinct captains on their job and provide the information they need. The wiki based tool allowed for rapid content development in the few weeks leading up to the Texas campaign and then maintenance and updates by volunteers. Central Desktop has many permission levels so the content could not be spammed or trashed as sometimes happens in public wikis.
New or prospective precinct captains can go the Precinct Captain Learning Center, a separate application from the main web site. I put the link in but I am not sure how long it will be up. You are first greeted by these choices on the home page:
1. “Apply to be a Precinct captain – not yet a Precinct captain – click here to sign up”
2. “Get Started – First time visiting the site – Start here” – the page starts with – “From the entire Obama for America community in Texas– staff, volunteers, and supporters — we sincerely thank you for stepping up and taking responsibility for a piece of this movement… (then it goes on after more welcoming) – Time is precious — click here to get started now!” You go to a clear and detailed list of steps to take. – Step One – learn your role, Step Two – Call 20 voters using MyPrecinct (with many quick guides on effective calls), Step Three: Recruit Help (with more guidance).
3. “New Features in the MyPrecinct calling tool” – this section has screen shots and explanations. It showed you how to do data entry. The precinct voters are already entered and when you want to update the results of a call – you click on edit data giving you wiki editing rights. You also get rolled up data on your efforts. In addition, there was also a My Precinct Team feature where you can meet other precinct captains through their contact information for further collaboration.
4. “Find Your Early Voting Location” – here the wiki format is useful in up dating information
There are also many links in the side bars under training & tutorials, help (FAQs, contact your organizer), and resource center (issues, fact check, office locator, etc.). Underneath the four main sections above were three links with graphics:
Share Your Story – people can write about how they got involved in the campaign in a blog format
Office locator – with maps – the wiki tool helped with the updates
The Texas Two-Step – clearly written explanation of the hybrid primary voting and caucus process that explained in a way that I had not heard in the media.
This was all done in a few weeks and allowed for more effective participation but a campaign that is attempting to bring new people into the process and make them effective. The campaign sates on its main web site, “I’m asking you to believe. Not just in my ability to bring real change in Washington… I’m asking you to believe in yours.” It is nice to see the campaign use participatory web 2.0 tools to further enable people in this process. I hope that whoever gets elected will try to engage more people in the political process through tools such as these.
The Web & The Election – Intitial Conditions and the Web
Here is a great post by Rob Paterson on the 2008 Presidential Elections
This is the Fibonacci Curve – it is the ideal growth to full potential curve that Nature uses in all systems. There is a lesson here for all politicians and it is established by the dynamics of the Obama campaign.
In Nature – as shown in the curve – the key to reaching your design potential as a system (as a Kid, as an oak forest, as a disease) are the “initial conditions”. These are in the early part of the curve from figure 0 – 8.
If the acorn, the baby, the flu virus experience the ideal conditions and can track this tight early part of the curve, the the momentum and the trajectory give the entity an excellent chance of going the whole way.
The acorn grows to a tree and then to a forest. The baby is competent and flexible enough to reach adulthood and attract a good mate. The flu virus can get critical mass in a host.
If you don’t track the curve early – as time goes on – you fail more and more. Think of a rocket leaving Earth’s orbit. Too much power and you go off into space never to return. Too little and you have to fall to Earth.
So what has this to do with Politics and with Senator Obama?
Iowa and New Hampshire are the key states that set “Initial Conditions” for the race. Both are retail politics states. You have to have a great retail operation to win them. If you do, you get momentum. And what is new today in the web era – you have set up a retail fund raising process that will trump the corporate donation process.
At the heart Obama’s campaign was the decision to be great at retail. At the heart of the Clinton campaign as the call to be great at corporate.
The key? The personality of the candidate. The Candidate who is good with people will be good at the web. Obama built a web based retail platform based not just on the tools but on himself. He is pre-disposed to be engaging personally. His early career has been grass roots.
Clinton is the ideal corporate candidate. She is well integrated into that world – this is where her vaunted 35 years of experience take her. Until the advent of the web – this too was a winning strategy for it cost too much in time and in money to fund raise retail conventionally.This weekend, Senator Clinton has just fired her manager – part of the stated reason was that her manager had failed to deliver the online support that she needs. BUT – the issue is less the manager and more Senator Clinton’s inability to connect personally. It is more that the initial conditions of the Clinton Campaign were based on her personality and a call to focus on the corporate. Her heart was never really in retail or the web. She is more comfortable in the cozy world of elites.
So now, as in all natural systems, the differences are widening. Small differences in the curve by figure 8 widen exponentially over time. They widen because of the shape of the curve. A small change in the curve has to be expressed by an ever wider differential over time. If Columbus had sailed 5 degrees further north, by the time he crossed the Atlantic he would have discovered Nova Scotia!As we have seen this weekend. Obama’s base in his personality and his choice to go retail early will pay off more and more. Clinton’s cold personality and her choice to go corporate will fail more and more.
The key now will be momentum and money. Obama is equipped to get more of both. Clinton is going to fall back to Earth as she can regain neither – she cannot go back to her initial conditions. It is now too late for her.
I think that this is a turning point in politics. Sure money is still important but it is how and where you get it that is the key.
For the first time since the early years of the republic, it is possible with the right candidate to have a president who is not beholden to the lobbyists! It is now possible to raise more money via the web than from the lobbyists.
Such a new reality will affect in the end all politicians and all races everywhere. The web will enable retail politics again.
We are seeing early signs of this in Alberta where bloggers are giving the Premier a shellacking.
A warning to all who think that the backroom is still the key to power.
Twitter & Public Radio and Public Life
Here is a great post by Rob Paterson on intergrating Twitter, Public Radio, & Public Life into a political campaign…
The Bryant Park Project (Twitter feed here)now has an inner core of over 200 “Diners” – this in a week. As Twitter gains a hold, BPP are also looking at how Twitter affects the political process. Here is the Twitter reality of the Primaries as compiled by Laura C <!– –>
I’m scrounging around for legitimate Twitter feeds from the presidential candidates. So far, my list looks like this:
Ron Paul, @RonPaul2008, with 822 followers
John Edwards, @johnedwards, with 4,282 followers
Barack Obama, @BarackObama, with 6,654 followers
Hillary Clinton, @hillaryclinton, with 197 followersWhat do make of the Obama/Clinton result here?
What could Twitter do to bring younger voters back?
How might Twitter affect politics?
Update – Here is Lee Siegel talking about how BPP is using social media – Lee talks about how the “Cup Cake” is a refuge. Don’t understand – check the link
Update – Here is Andy Carvin with more on the Diner
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