Social Media is a Continuous Political Polling System

Posted by Casey@SMS on Jun 18th, 2010 | one comment

Obama’s first Oval Office address took place this week to update America on the BP oil crisis. The reaction and backlash from his short speech was quickly seen via social media outlets Facebook and Twitter. As Mashable reports, many users were unhappy with Obama’s speech. The article did highlight how social media has become the virtual water cooler for politics today. What is really unique about this trend is that political candidates and those already in office can have direct feedback with their constituents as they “fan” or “like” posts on Facebook and then tweet about them. Followers are likely to share their honest opinions via social media as well giving the politician a clearer insight into those he or she actually represents. Companies such as Twitalyzer or Twitteranalyzer have made it easy to get statistics about a Twitter account. Statistics such as how many retweets or mentions an account is receiving is available with just a click of a button. The disadvantage of social media serving as the new water cooler is that it makes word-of-mouth that much more important. Information can spread at a seemingly lightning speed because it is literally at our fingertips. If someone votes on a bill or piece of legislation that constituents do not agree with, it only takes a few seconds for word to get out and spread throughout the virtual world.

CIA Invests in Social Media Monitoring Firm

Posted by PoliticalCampaigns on Oct 21st, 2009 | no comments

But today we’re learning from Wired that the CIA’s technology arm In-Q-Tel has invested an undisclosed sum in Visible Technologies, a firm that provides software to companies like Microsoft for social media monitoring.

According to Wired, the investment is “part of a larger movement within the spy services to get better at using “open source intelligence” – information that’s publicly available, but often hidden.” The current plan is for the CIA to use the technology to monitor International intelligence shared in public channels to get an early edge on what’s being shared and communicated by influential voices. In addition, funds from the deal apparently will be allocated towards enhancing the foreign language monitoring capabilities of Visible Technologies .

From the report:

“Of course, such a tool can also be pointed inward, at domestic bloggers or tweeters. Visible already keeps tabs on web 2.0 sites for Dell, AT&T and Verizon. For Microsoft, the company is monitoring the buzz on its Windows 7 rollout. For Spam-maker Hormel, Visible is tracking animal-right activists’ online campaigns against the company.

“Anything that is out in the open is fair game for collection,” says Steven Aftergood, who tracks intelligence issues at the Federation of American Scientists. But “even if information is openly gathered by intelligence agencies it would still be problematic if it were used for unauthorized domestic investigations or operations. Intelligence agencies or employees might be tempted to use the tools at their disposal to compile information on political figures, critics, journalists or others, and to exploit such information for political advantage. That is not permissible even if all of the information in question is technically ‘open source.’”

While we’re not exactly thrilled by the idea of the CIA paying attention to our every tweet, we do think that it is a rather obvious next step for the intelligence agency. We can only hope they’ll use their eye on the social sphere for good.

Image from practicalowl on Flickr